How Do You Find the Perfect Display Partner in Your DOOH Journey

Imagine you signed a contract for 50+ LED display screens from a digital display solutions provider, only to realize that the quality, competency, features, and several other parameters of the LED screen are not up to the mark!

If that’s not enough pain, partnering with this company will also increase your operational costs.

When you venture out to procure an LED display solution, it is imperative you scrutinize the brand’s team capabilities, pan India service presence and LED display products. Do their LED display screens stand out from the other LED displays in the market? Do they have comprehensive solutions in case the LED screen display faces challenges or malfunctions? Do their support functions match up to their exceptional product offerings? Do they give the best warranty in the market? Answers to these questions will help you partner with the right LED display brand.

You are likely to face a few roadblocks when finding a brand that fits all your needs and expectations.

Here are some ways you can find the perfect partner in your display journey:

1) Research the LED Display brand’s credibility

Trust is the foundation of any relationship and is developed with transparency, communication and proper guidance. As an OOH media owner, your expertise lies in partnering with the right advertising companies to display their ads on LED displays. Hence, it is imperative that you understand the full scope of the LED screen’s features and functionality. Additionally, you must also know what kind of infrastructure will be needed for the LED screen and backup solutions in case of any malfunctions. Otherwise, some LED display solution providers are likely to misguide you and charge higher prices. Ensure the display provider you approach has the right experience in DOOH projects and a good relationship with other DOOH companies. You can even reach out to these companies directly and ask them about your potential digital partner’s ROI, support and service, cost, product quality, etc. This will give you a better insight into the company’s product and service and will reveal its credibility.

2) Investigate the product’s reliability

Suppose you want to showcase “India’s Biggest Sale” on your outdoor LED display, and due to some glitches, the screen beyond the word “Biggest” is blank. Such a screen would set a negative impression on viewers and even cost you a massive loss.

When purchasing an outdoor LED display, you must ensure it is weatherproof. The primary reason is that an outdoor LED display must withstand harsh weather conditions and beat the blazing glare of the sun. You need to ensure that viewers don’t have to struggle to watch the content on the LED screen, even if it’s raining heavily or on a bright sunny day—the LED screen should always beat weather-related challenges. For this, the ideal LED screen brightness should range between 6,500 and 10,000 nits, with high contrast ratio for better clarity. There should also be an option for automatic brightness adjustment as per the outdoor lighting.

These features are vital to give an immersive experience to your target audience and let your ads run seamlessly across all seasons. Additionally, such power features will enhance the longevity and reliability of your outdoor LED display.

 

3) Ask for a content management solution (CMS)

Would you be able to upload content on 100+ LED screens and keep track of it centrally? Sounds like a challenging task! Ensure that your LED display brand provides advanced Content Management Software (CMS). Not just that, the software feature should align with the latest demands, so you are always one step ahead of competitors. You must ensure that the LED display brand provides a centralized network of multiple LED displays, so you can enhance your operation’s efficiency and also improvise creativity. Advanced software solutions will provide you with:

• Remote content management on multiple screens
• Content scheduling
• Option to post varied content
• Customization of your content/schedules
• Insightful reports and analytics along with proof of play
• Design layouts

Such powerful features will enable you to streamline and deliver engaging content to your audience, experiment with creativity, and present an exceptional visual experience to your audience.

4) Ask for a remote monitoring technology

Unforeseen challenges tend to lead to overheating of LED screens, resulting in power surges or earth leakage. While earlier, dealing with issues in LED screens had to be done manually, technology has now enabled DOOH providers to detect any issues in the screen before it’s too late to fix them. Innovative screen health monitoring solutions enable you to monitor the condition, functionality and screen health remotely while also alerting you about faults and malfunctions. This allows you to take the necessary steps and reduce response time. Further, such solutions protect your LED screen from overheating, overcurrent, short circuits and other significant challenges.

You must ensure that your LED display partner provides you with an effective solution that enables you to control, monitor and protect your LED screens from any malfunctioning.

5) Always ask for the maximum warranty

The warranty period for LED screens can be tricky. Some LED display brands offer two years, while some give four, but here lies the challenge. You cannot consistently achieve the results and targets you had set for your advertising company in three years. If your LED screen slows down or faces other challenges post your warranty period, you will have to bear the losses from your own pockets. This would affect your advertising budget and even compel you to look for a new LED display partner every three to four years.

You must ensure that your LED display partner offers you an impressive warranty period that gives you time to set your business and achieve targets with the peace of mind that you have an extended warranty period. You can even compare the warranty period of multiple LED display brands and choose the best for yourself.

6) Check the brand’s service and support team & capabilities

The operational efficiency of your LED screen depends on your digital partner’s service and support. They should be able to provide experienced engineers who can do chip level repairing, i.e., replacing faulty models immediately. This will reduce downtime as well as continue operations seamlessly.

It’s a match!

All of the above factors under one umbrella are made possible by Xtreme Media, and our previous work experience is proof of this claim. We provide LED screens for indoor and outdoor advertisements that are built to last and power them with innovative solutions. We are the world’s first and only LED display brand to provide a 7-year warranty period, the highest in the industry! Our LED screens ensure a long-lasting visual experience and smooth running of your ads.

Let’s partner for a brighter future.