Thinking Out of the Screen: Xtreme Media's Nyx OD LED Display Brings Anamorphic Visuals to Life for a Renowned Mall in Indore

xmdeveloper by
xmdeveloper
August 21, 2025

A New Dimension of Visual Storytelling

A renowned shopping mall in Indore has become the stage for a spectacular visual experience - a large-format curved LED display mounted on top of a renowned shopping mall’s building that’s been sparking curiosity for passersby with dynamic and realistic content.

This strategically installed screen is more than just a regular advertising medium that is visible from the busy road below and engages the audience beyond the walls of the mall. Whether someone’s walking, driving, or simply glancing upward, the display pulls them into a visual moment that is hard to ignore.

How This Installation Came to Life:

The vision of the client was clear and had a powerful goal behind it – to capture the attention of the people passing by the road and leave them with the lasting sense of awe. The client imagined a display that could rise above the city bustle - installed on top of the building bringing bold, dynamic visuals to life in a way that couldn’t be missed.

Powered by Xtreme Media’s Nyx OD Series

This outdoor spectacle was made possible by Xtreme Media’s Nyx OD Series LED display – a solution designed specifically for impactful outdoor installations.

Project Details

LED Display Series Pixel Pitch (mm) Screen Size Screen Resolution
Nyx OD 5mm 18.6m X 4.8m 1728 X 960

The Nyx OD series is engineered for:

  • High brightness to remain vivid even in direct sunlight
  • Durability to withstand extreme weather conditions
  • Flexible module design ideal for curved or unconventional architectural surfaces
  • Seamless visuals for crisp, moire—free content playback

Its 24/7 operational capacity and robust build make it the ideal choice for public spaces that demand both performance and presence.

Bringing Content to Life with 3D Anamorphic Visuals

The expertly designed 3D anamorphic visuals make this installation stand out from others.
These videos create optical illusions that provide perspective and depth, making objects appear as if they are coming out of the screen towards the viewer. The LED display itself being 2D creates content that gives an illusion of 3D. This in turn draws attention, sparks curiosity and offers a unique kind of storytelling. From larger-than-life visuals to animated sequences, these visuals are designed to engage and surprise anyone who sees it.

A Landmark in the Making

Since its installation, this digital display has quickly become a buzzworthy landmark in Indore. People are stopping by to capture videos and photos, sharing the stunning visuals with their known ones and increasing the buzz.
More than just an outstanding installation, it has become a creative hotspot, attracting interest from brands, content creators and marketers looking to make a bold statement in the cityscape.

A Step into the Future of Outdoor Engagement

This installation represents more than just great hardware being installed — it’s a look into the future of outdoor visual communication, where technology and creativity come together to transform everyday spaces into interactive storytelling zones.
Thanks to Xtreme Media's Nyx OD Series LED display, a simple building top in Indore has become an eye-level moment of wonder in the city’s skyline reminding us that with the right tools and imagination, LED displays don’t just display content, they create experiences.

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