The Earth Series LED Display of Xtreme Media Digitally Transforms the Façade of a Renowned Shopping Destination in Mumbai

Published by: xmdeveloper
October 6, 2025

At Mumbai’s hectic retailing skyline, malls have ceased to be simple shopping centers; rather, they are an experience wherein digital signage forms the ever-changing face of modern retailing. From flashing temporary offers to signaling towards an upcoming event, digital screens have become the fastest way to grab attention these days, where seconds count.

Leading the digital movement was an almost other-worldly concept by one of the largest and most elite malls in the country’s commercial and prime retail belt of Central Mumbai. The management wanted to turn the mall’s traditional façade into a colorful digital one, thereby engaging the fast-paced city life and upgrading the posh identity of the property.

The Working Philosophy of Xtreme Media

Made to work through the intricacies of the project from the placement of the outdoor LED display to even the need for quick changeovers in content, Xtreme Media - India’s largest active LED display brand proposed an LED display from Earth series. This LED display was selected precisely because it can balance high-performance engineering with the pragmatic needs of a high-profile city installation.

Project Details

Product Pixel Pitch (mm) Product Size Product Resolution (px)
Earth 6.67mm 6.72m X 3.84m 1007 X 576

A Breakdown of Deploying the Earth Series: A Combination of High Brightness and Power Efficiency:

The Earth Series outdoor LED screen turned out in the same way as the client imagined, packed with the characteristics surpassing expectations. With a remarkable brightness level of up to 8000 nits, the screen is easily visible through the afternoon haze and during the night, making every pixel appear with incredible clarity.

Designed with a robust IP65 rating, the outdoor LED display from Earth Series is designed to fight dust, water and varying city weather conditions, resulting in long-term reliability and reduced downtime.

Front-Access Maintenance: One of the most important aspects of the mall’s exterior was that it was front-serviceable. This enabled everything from repair to maintenance to be carried out from the front side, thus avoiding the complications of accessing the screen from behind. This was an important operational benefit to the mall management.

Overcoming Installation Challenges with Accuracy:

The Xtreme Media service team worked under a tight timeline, performing all their principal work during the mall’s shutdown times to avoid causing inconvenience to retailers and guests.

Safety was of utmost priority. The project was proof of diligent planning keeping in mind the work hours and the fact that the screen would be installed at a height. The lightweight yet robust cabinets of the display facilitated easy lifting and mounting and led to seamless installation.

Results and Transformative Impact:

Successful installation of Earth Series LED display has effectively enhanced the visitor experience of the shopping mall, leading it into an iconic digital landmark, multifunctional communication platform and enhancing the overall shopping experience for visitors.

Conclusion:

This project reflects Xtreme Media’s dedication to providing effective, functional and revolutionary visual solutions that enable retail brands and other businesses to build for the future while collaborating with the highest level of professionalism and tact.

Ready to brighten your world? To learn more about Xtreme Media’s outdoor LED video walls from Earth series and customizable options, contact us today.

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