Illuminating Rajkot with Xtreme Media’s Earth Series Outdoor LED Displays

Published by: xmdeveloper
September 30, 2025

Brands and outdoor media owners are making use of digital out-of-home advertising as it acts as one of the most effective mediums to reach a diverse and massive audience. Rajkot being one of the bustling cities, where thousands of pedestrians and vehicles move through the streets everyday – it is very crucial to consider visibility and impact that the screen is creating. To solve a case of this nature, Xtreme Media installed its Earth Series LED displays for one of the clients, delivering unmatched brightness, energy efficiency and structural stability.

This case study highlights how the screens’ installation has redefined digital OOH advertising in Rajkot – not only for the client but for the city’s landscape.

The Client’s Requirement

The client sought a display solution that would:

  • Capture maximum visibility along one of Rajkot’s busiest roads.
  • Provide high brightness to ensure content remains clear under direct sunlight.
  • Maintain energy efficiency despite prolonged daily operation.
  • Offer structural stability to withstand outdoor conditions.
  • Enhance brand visibility by running synchronized promotional content.

They envisioned a screen that would stand out yet seamlessly become an integral part of the city’s daily experience.

Project Details

LED Display Series Quantity Pixel Pitch (mm) Size Resolution
Earth 2 6.67mm 9.6m X 4.8m 1439 X 719 pixels

Xtreme’s Earth Series LED Displays – Single Pole, Dual Screens

To meet the client requirements, Xtreme Media proposed two of its LED displays from Earth Series. These displays are installed on a single pole, one below the other with strong structural engineering. These robust LED displays, designed for long-term outdoor performance, are known for their powerful brightness and energy efficiency.

Key Features of Earth Series and this installation:

  • Brightness up to 10,000 nits and power efficiency – The common cathode LED displays from Earth Series come with brightness levels up to 10,000 nits, ensuring unparalleled visibility, even during peak daylight. With advanced power-saving technology, the screens consume significantly less energy than traditional outdoor LED display solutions.

This combination of performance and efficiency not only benefits the buyer financially but also aligns with growing sustainability practices in outdoor media.

  • Energy-saving design – Although these displays have high brightness capabilities, it does not lead to the excessive cost due to power consumption, delivering both performance and savings.
  • Single-pole structure – Although rugged in nature, the die-cast aluminum cabinets of these outdoor LED displays are lightweight, which have led to easy installation on a single pole. Moreover, they are engineered with stability and durability to withstand environmental conditions.
  • Synchronized content playback – Both the screens have synchronized content playing on them, enhancing the overall impact of the brand messaging.

This project also stands out as one of the biggest OOH LED display installations in Rajkot, becoming a landmark.

Impact on Brand Visibility and Client Satisfaction:

These screens have become the center of attention on the busy road. The client has reported a significant increase in visibility as audiences cannot miss the screen’s vibrant presence. For the client, the screens have gone beyond just an installation – and have become high impact communication tool strengthening their brand messaging.

Transforming OOH in Rajkot

The installation of Xtreme Media’s Earth Series LED displays has set a significant milestone in Rajkot’s digital out of home advertising. With high levels of brightness and clarity, energy efficient LED display technology, these LED displays have reinforced the role of OOH media in urban engagement.

As one of the biggest OOH LED screens in Rajkot, this installation is a testament to Xtreme Media’s expertise in providing innovative display solutions that drive both business value and audience engagement.

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