Besides the increase in outdoor advertising, digital billboards are contributing to the GDP of economies around the world. While their aesthetic appeal is easy to recognize, there are still concerns about their safety. Drivers being distracted by huge flashing displays is one of the most-cited problems. Light pollution from these devices affects the sky and homeowners, especially since they are emitted at such high levels. Some argue they are a sore on the urban landscape.
Or they can be a valuable public service when required. Boston’s bombings were reported by digital billboards, which functioned as public message boards. This is how a large part of the people in Boston found out about the horrific events taking place there. Digital billboards are incredibly eye-catching. You cannot turn them off or throw them away.
Integrated digital out-of-home marketing should be an important part of any marketing campaign. Here are the remarkable benefits of OOH advertising:
The flexibility of digital outdoor advertising is one of its greatest advantages. Companies can easily change their ads’ location and time of day thanks to an experienced media agency. The ability to do this gives businesses the flexibility to change their marketing strategies according to the time of day, weather, and temperature in the region they’re advertising in.
For example, suppose a region experiences a drop in temperature for a few days or weeks. In that case, companies can temporarily move their digital ads to a region where people are more likely to be outdoors.
In contrast to static print ads, businesses can display many ads on one surface, such as a digital sign or billboard. Transitions between ads can be programmed every minute or every second. Potential customers can learn more about businesses and their products through this.
It’s more affordable to go digital than its traditional cousin. Not only is it cheaper and easier to upload a new ad rather than put up a billboard or a print sign, but signage can also be shared to lower costs.
Out of all outdoor advertisements, digital ads are by far the most visible. As digital ads incorporate movement and can adapt to weather and current events, they are much more dynamic than traditional ads. Additionally, many of them are brighter, using bright LED lights to catch the attention of passing cars and pedestrians.
A mall, train station, bus stop, airport, stadium, and plaza with high foot traffic are always hot spots for advertising agencies. On these spots, they can have high visibility to their potential customers.
In the early days, static billboards were made of paper and later became electronic and lighted billboards. But, today, outdoor LED display boards are finding a larger diffusion in advertising spaces.
Multimedia ads such as video ads are much more emotional and appealing to people than any other kind of image or text message. This is possible today with the proliferation of Full Color LED outdoor advertising displays (on both outdoor and indoor environments) that use RGB LEDs or the new SMD 3-in-1 LEDs. With this, you can now ensure the quality of your images and videos.
These waterproof outdoor LED displays consume less energy while being environment-friendly.
Xtreme Media is an independent media company based in Mumbai, India. We have been helping businesses of all sizes achieve their goals using outdoor digital advertising. See our detailed case study on Digital OOH LED Display here.