With rapid growth resulted from the introduction of new technology and the availability of a wide variety of media platforms, the last few years have been an exciting time for the Digital Signage industry. Digital advertising is now identified as a highly successful method for consumer communication by retail outlets, restaurants, gas stations, casinos, banks, airports, including companies and educational institutions. One of the major benefits of the digital display system is its ability to deliver a relevant and dynamic message, which resonates with the target audience. It is the onscreen displayed content designed for informing, educating and entertaining the audience, and ultimately serving the purpose of influencing the decision making and purchasing behavior of the consumers that defines digital signage.
It is all about communicating with the consumer, for an enhanced Product Marketing, appealing audio-visual displays offer dynamic and digital information that guarantees improved sales. Some of the most prominent features are:
Digital displays such as LCD, LED and Plasma displays are now being widely used in the public and private spaces. Unlike the static signage, digital display communications can use a variety of contents including text, image, video, audio and animation, and this is the main reason behind its widespread use. The ability to change, modify and exchange content easily makes it the hottest technology around today. Furthermore, this new technology allows a proper demonstration of essential information at different specific locations at specific times, when paired with an interactive display medium. Furthermore, as compared to the static display, it offers a better ROI.
Digital display advertising is comparatively a lucrative option than print, media or static signage primarily due to its low operating and maintenance costs. No doubt, this new form of branding and advertising method is quickly catching up the world over.
The recurring cost of printing materials for promotion of products, new arrivals and introductions, and the seasonal updates in products/services is far greater than the operational and maintenance cost of the digital signage. The upfront cost of implementing the digital signage is high, but in the long-run, it offers regular savings for the business, which can be used towards developing the core competencies or meeting other organizational objectives for a profitable ROI.
As digital display solutions refer to the electronically controlled display screen from a remote location, the cost of advertising a brand/product reduces drastically. Why? Digital signage screens installed across different locations only need a remote control to manage and update the promotional information, and thus there is less involvement of manual labor, which brings down the costs by a considerable margin.< /p>
So, if you are still using the old, static displays for promoting your business, you are falling behind your competitors by a few years. That sounds alarming, isn’t it? So, ride the wave of change and success by embracing the new advertising technology.
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