Earth Series - Engineered for Scale and Shape

Earth Series cabinets come with common-cathode technology. This feature significantly reduces power consumption and thermal stress by enabling each RGB channel to draw only the required current, leading to outdoor displays running continuously. Visibility in daylight is ensured through high brightness capabilities up to 10,000 nits. The IP66 rating would help protect the outdoor screens from Kolkata's monsoon rains and fluctuating temperatures.

Screen 1: Outward L-Shaped Display Creating an Aesthetic Landmark

The L-shaped installation of Earth series is the highlight project in the city of joy. The outward design of this screen is ideal to showcase mesmerizing anamorphic visuals. Moreso, this outdoor LED display has become a multi-faceted digital canvas, maximizing exposure and becoming a distinctive architectural feature.

Screen 2 and 3: Adding More Charm to the Cityscape

The installation of the large rectangular screen was focused purely on providing maximum visibility and commanding presence. This screen offers an unmissable, powerful advertising medium, while the other screen adds to the exterior of the city's landscape.

Outcome and Benefits

The installation of these screens has increased visibility across brands and has largely helped the client. From a branding perspective, brands gain visibility due to the content played on these screens and can facilitate quicker campaign launches due to digital management. The operational robustness of the Earth Series ensures long-term reliability with minimal downtime, supporting continuous usage during day and night.

Conclusion

Xtreme Media has demonstrated the fusion of advanced display technology, integration into architectural design and outdoor media strategy. The wide-format and outward L-shaped screens represent a creative future of digital out-of-home advertising — where scale meets elegance and infrastructure becomes landmark. It blends aesthetic innovation with engineering excellence and reliable performance. This creates a new kind of approach for urban digital installations. In turn, it opens doors for more progress in outdoor advertising technology.

All of this makes a solid example of how outdoor signage can shift from basic communication tools to something more like urban visual experiences. Be the next to give your brand a visual brand. Contact us.