The Project: Lighting Up Hyderabad’s Prime Corridors

The project involved the installation of two large-format outdoor LED video walls and eight pole-mounted displays from Xtreme Media’s flagship Earth Series. Strategically placed across one of Hyderabad’s busiest routes - one screen facing the Cable Bridge and the other towards IKEA showroom - the displays command the attention of thousands of daily commuters.

These screens have quickly become visual landmarks, not just for their impressive scale but for the quality of visuals that bring brands to life, day and night.

The Objective: Merging Technology with Impact

With an intention to create a digital ecosystem that could maximize audience engagement and brand promotions, the media owner envisioned a high-visibility digital out-of-home (DOOH) media.

With traditional static billboards no longer being sufficient to gain attention in today’s fast-moving environment, the goal was clear – to introduce digital displays that would go with the current trend and deliver bright and energy efficient content while also being rugged enough to withstand Indian weather conditions.

Challenges: Balancing Scale, Efficiency, and Durability

While installing these outdoor LED displays at high-traffic junctions, there were some set of challenges:

• High exposure to dust, moisture, and heat due to open environmental conditions.
• Challenge for continuous visibility under bright daylight.
• Energy consumption and maintenance concerns for large-format displays.
• Pole mounted installations needed structural and safety considerations.

The client needed a solution that could surpass these challenges and provide proper solution such as high brightness, low power consumption, long-term reliability etc. without compromising on the display quality.

The Solution: Earth Series - Where Brilliance Meets Efficiency

Xtreme Media’s Earth series was the perfect choice for this type of requirement. These robust and high brightness LED displays, designed specifically for outdoor applications, are visually stunning and operationally efficient. Moreover, they ensure long-term reliability and power efficiency due to common cathode technology.

1. High Brightness, Unmatched Visibility
   

   Engineered to remain visually clear even in broad daylight, these screens have exceptional brightness levels up to 10,000 nits. This enables brands to be visible on the screens with their promotions throughout the day, regardless of the time.

2. IP65 Weather Protection
   

   Hyderabad’s varying weather conditions needed a solution that could withstand harsh rainfalls or other external factors. The IP65 protection of Earth series safeguards the screens from rain, dust and humidity, ensuring uninterrupted performance throughout the year.

3. Energy-Efficient Common Cathode Technology
   

   Media owners have experienced significant cost savings due to the feature of common cathode technology in these screens. This energy efficiency also contributes to longer display lifespan, offering a sustainable and future-ready solution.

4. Seamless Integration and Design
   

   Each display is engineered for optimal structural stability and minimal maintenance. The pole-mounted screens were strategically positioned for maximum visibility from all directions, ensuring that every passing commuter experiences vivid content playback in real time.

Execution Excellence: From Planning to Performance

Xtreme Media’s technical and service team carried out the installation of these screens very smartly from structural planning to calibration, with minimal disruption to ongoing traffic and keeping in mind safety compliance.

The client appreciated Xtreme Media’s end-to-end support, including post-installation training for their staff, enabling them to manage content scheduling and operations effortlessly.

The Impact: Hyderabad’s New Visual Identity

These two large format screens and 8 pole mounted screens from Earth series have transformed Hyderabad’s cityscape into a vibrant visual hub and have turned them into local landmarks, driving brand visibility and recall for advertisers. Media owners have also benefitted in terms of increased ad revenue, reduced operational expenses and higher brand engagement.

Conclusion: Redefining Outdoor Media with Sustainable Brilliance

This project in Hyderabad has once again proven Xtreme Media’s commitment to innovation, reliability and visual excellence. The Earth series outdoor LED displays have not only elevated the city’s visual appeal but also showcased how technology can lead to sustainability and business growth. To buy this product or to know more about our offerings, contact us.