Professional Digital Displays: The Trend of Retail Advertising

Published on: December 24, 2019

Visitors are short on time. So, when someone gets their eye on your advertisement, you just have a few seconds to draw them and convince them. For this, you must outdo yourself.

Though there are various mediums for advertising, Digital display is becoming a headway method for the industries. By customized digital display ads as per your marketing objective.

The tremendous benefits of digital displays are unheard which is becoming headway in today's advertising era.

According to the stats, 'Retail is the fastest growing industry for Digital display advertising and signage networks'. Research says most of the shopkeepers further witnessed the benefits of digital display, from attracting visitors by interacting with them and showing them the most relevant information, this results in increased sales.

'8 out of every 10 customers more likely enters the stores has Digital displays to catch their attention. Has around 47% effects on brand awareness.'

Well, this method of advertising is rewarding almost all industries like Healthcare, Entertainment, Government, Educational, corporate, etc. Making it easy to reach more peoples. By adding automated features prevents the risk of any miscommunication with less waste of time and making it cost-effective.

As industries are getting competitive, it is challenging to attract your customers at the right time, right place and with the right content. This helps to boost your brand awareness and engagement.

The professional display helps to deliver the accurate and most impactful advertisement. It also allows ads to be more dynamic and easier to alter for the set of the targeted audience.

What else? Benefits Digital Display Provides:

Customer interaction:

The digital display helps you to measure and optimize your display content to Personalize the experience for your audience. Draw in your audience's attention and build a relationship with your brand prospects.

Analyse the responses and feedbacks of the customer, engage with the right set of audiences to show them the most relevant product of their interest.

Quality factor:

True colour and high-quality display presentation of advertisements attract more people and deliver all the brand information you intend to express and build brand awareness.

Easy control:

Advertising through Digital display is commutable and easy to edit, this allows the real-time altering of advertisement to make it more interesting according to the occasion, time, date or place and keeps the customer updated with the brand.

Easy setup:

Easy Installation and setup. As each pixel is commutable, i.e., even a single damaged pixel could be repaired or changed rather than the whole screen. In short, maintenance is easy.

The digital display is not only being an information provider for the customers, but the interactive digital display also keeps the audience indulge with fun and helpful interactive factors such as:

• Virtual mirror technology Mostly used in showrooms allows the visitor to try different outfits available without getting undressed. Makes fast access to plenty of clothes at a single place.

• Selfie solution This solution allows visitors to take a selfie and post it directly on social platforms like Facebook, Instagram, Twitter, etc and keeps people engage with the fun and attractive factor.

• Interactive way-finding Interactive 2D or 3D way-finding guides the visitors through the map to reach the product area they are interested in.

• Crowd analytics The engagement of visitors with the displays help you to analyse the Visitors Insight like Gender, age, etc to show the most relevant product. Also, give a count of the number of customers visited.

• Digital signage Technology to display multimedia content at multiple screens at the same time and easy control from a single device.

These interactive features also help to understand the customer's interest, demands and feedback to accordingly show them the most relevant content.

Digital over static

OK, now you know all the strong points that commercial digital displays can provide. So, it's obvious that a commercial display has a lot of advantages over a static advertisement. Let us discuss some...

As we know static ads are the constant ads, which once placed cannot be edited. What if your content is not working? Or will you create different ads posters for different occasions, events, offers? Obviously no, that's where your basic difference and huge advantage digital display gives you.

Digital displays capture 400% more views than static advertisement.

It is obvious, colourful, unique and visual ads are more attractive than the same boring, low-quality ads.

With easy ads modification and alteration, even the quality factor is a plus. Would you attract to colourful, unique and visual ads or the same boring, low-quality ads? And here you get your answer.

Now, you must be thinking, that with these many amazing factors the price would be high. But the answer is NO, rather it's a one-time investment. Once invested, display as many ads, customize it anytime you want.

Various digital displays used by the retail industry

With different functionality and operation, retail industries have various types of digital display used according to their interest, these are as follow-

• Video Displays There are generally 3 types of video displays used in digital signage by retailers to showcase their products, It is a screen making a huge impact on the advertising industry with a more effective way of promoting a brand.

• LCD Displays Screen use liquid crystal, enables dynamic content display being implemented to increases customer engagement and conversion.

• LED Displays Widely preferred over LCD due to its high quality, rich in colour giving the ability to display true colours.

• Digital signage It is a broad category of display, used in various ways in your store.

• Digital kiosk Display ad which is widely used by retailers a plus point of metallic protection to prevent easy damage.

• Window LED display It is the most used affordable display for the marketing and sales team to enhance the effectiveness of product promotion.

• Custom Display Customize your display to any desired shape or size to make it look more attractive.

Choosing the right display

Now, as you know the types and functionality of the professional digital display, you need to analyse several factors to be considered before choosing the digital display for advertising indoor or outdoor.

The factors must be considered in the following sequence:

1. Understand your campaign objective and goal behind using the digital display. E.g.- like advertising your product, wayfinding, kiosk or digital signage.
2. Analyse required size and shape considering the available space and environment for customizing your display.
3. Budgeting relies on the above architect factors and some other technical factors such as pixel brightness, chip & pixel quality, the distance between pixel matrix, depth and power consumption. (NOTE: This also depends on the distance and the angle with which the screen will be viewed.)
4. The cost factor, where the return is considered based on the budget.

One-stop solution - Xtreme Media

Xtreme Media is a leading digital signage and LED display solutions company in India with more than 25 years of Industry experience. The company believes in delivering value through products & services.

With successful 3000+ screen installations of Digital Signage & 100's of LED display installations, Xtreme Media have become the leading & end to end Digital OOH solution provider in India.

Impressive Product Portfolio

Xtreme Media delivers an amazing product portfolio of custom-made solutions for Retails, Educational institutions, Banks, Corporate and various other industries.

The Video wall display series are separated into two categories accordingly.

Indoor

An indoor LED video wall is used to boost the visitor's experience. Displays come with a high-quality pixel resolution and pixel depth by keeping in mind the screen will be going to viewed very closely.

• Entrance LED Display The T-arch LED Display is designed by keeping in mind how a store/ a theatre or an office can create an impression on visitors even before they enter.

• Iris Series - Transparent LED Display 'The first Impression is foremost' a transparent display is a perfect window display that doesn't obstruct the inside view. It provides 65% transparency, so when the screen is turned off viewers can see through the display. It is a digital window display; behind which retailers can place objects if they want to create a unique experience.

• Ace Series - Small Pitch LED Displays Ace series is a range of small pitch LED displays ideal for applications like Conference rooms, boardrooms, home theatres, and command and control centres.

• Asta Series - Ultra Slim LED displays are ultra-slim displays that require no supporting structure and have a thickness of only 40mm that is the lowest in the industry.

• Orion Series Full HD or an Ultra HD display, supporting structure, video processor and accessories

• Nyx Series Economical

  Indoor LED display solution for a limited investment.

And many more series based on varieties of applications required for the indoor advertisement.

Outdoor

As the content must be visible from far the outdoor displays consist of brighter displays, high vibrancy, and visibility. It uses DIP technologies that prevent displays from damage due to weather or accident.

Keeping in mind all the need for outdoor displays to make it the best Xtreme media provides you with different series based on its application and buyers need.

• Aurus Series It is an LED mesh that provides a beautiful look for a building, its lightweight gives easy installation without any supporting structure.

• LED Media Façade The display created by merging different LED lighting techniques such as wall washers, floodlights, linear lights, etc. It could even be customized as per architecture.

• Iris Series It is a high Impact transparent Outdoor LED Display.

• Rigel Series Outdoor LED displays higher than 10mm pixel pitch are made using DIP technology making them sturdy, durable and they have excellent picture quality even in direct sunlight.

And many more series based on requirements for outdoor advertising. With such a series, Xtreme Media Provides you with the application-based display types,

• LED displays are vibrant, bright and attention-grabbing. Xtreme media provides you with an Impactful display for an outdoor environment.
• Digital Billboard which provides flexibility for dynamic content display used for advertisement, Scoreboard and Stadium Display solution for Sports, and LED ticker Display for the stock market.
• Digital Display is a widely used attention-grabbing method today, Xtreme Media offers various commercial digital display solution for digital & interactive kiosk. LCD video wall consists of multiple arrays of displays to make a huge display.
• Customized display for creative need, like Art display for an art gallery or Bar display which is slim, lightweight and easy to carry.

Xtreme Media Provides you with the one-stop 360° start to end solution for Digital Display.

Digital Signage Software

To control all the display and hardware Xtreme Media offers its own digital signage software which is very easy to use. The software also enables centralized network control to create customized content to engage your customer.

HARDWARE

LED Displays, various digital signage media players for android and Windows. XM DSS In-built media player in Samsung Smart Signage Platform.

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SOFTWARE

Xtreme media provides you with easy to use digital signage software to control display. Enable various Interactive and analytical functions.

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INTEGRATION

Cloud network to remotely control your display content from one place anywhere in the world.

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CONTENT

With the custom-made creative template to advertise your product or services. Makes content creation easy will no time loss.